Copywriting
Program Overview
Today’s copywriter must harness creativity across diverse marketing channels, crafting messages that surprise and inspire action. Traditionally part of an advertising agency’s creative team, they play a crucial role in delivering impactful advertising. As conceptual wizards and master storytellers, copywriters face the challenge of finding the most compelling way to convey their messages. The Creative Circus’ copywriting curriculum equips students to tackle these real-world challenges with skill and innovation.
Taught in Two Virtual Programs:
Fundamentals of Creativity
Step into the world of advertising with an introduction to the essential skills that drive the industry forward. Explore key concepts in art direction, copywriting, and graphic design, and uncover how these creative forces come together in real-world campaigns. Earn a digital badge that reflects your emerging knowledge in creativity, communication, and design, marking a confident first step into the advertising industry.
The Portfolio Program
Delivers a learning experience focused on strategy and application. Completing this program means you’ll have honed your skills in strategic thinking, conceptual interpretation, and creative execution. Your portfolio and certificate will be testaments to your ability to craft innovative solutions across various media, audiences, and tones of voice.
“The Circus taught me how to take something I’m good at and turn it into a successful career. I’m not just creative, I’m a creative professional.”
