Mitch Bennett

Instructor, Copywriting

I love helping brands do fun things in the world. Like creating a totally unique song for every name on Coke bottles. Over 1,000 of them. Or helping Mellow Mushroom Pizza stalk its social followers in real life, in a campaign Entrepreneur Magazine named one of its Marketing Masterworks and Twitter used as an example of how best to use Twitter. Or creating one of the first TED Ads Worth Talking About for Microsoft. Or launching Radio Recliner, a digital station run by residents at senior living facilities nationwide to stay connected during the pandemic.

My work has been recognized by Cannes Lions (for five different brands), One Show (including Best in Discipline), D&AD, Clios, Art Directors Club, Webby Awards, AdStars Asia (Best in Show), Communication Arts, Effies, and Adweek’s and Time Magazine’s Ads of the Year. 

I’ve worked at creative agencies like BBDO/NY, McKinney, GSD&M, CP+B, and Fitzco//McCann. As CCO at Luckie in Atlanta, I helped grow the agency and gain a reputation as an award-winning creative shop. Since then I’ve launched new non-agency agency Guesthouse along with creative partner Wes Whitener, to help brands get to great creative simply. 

I enjoy teaching the new advanced creative portfolio class at the University of North Carolina at Chapel Hill, where I once graduated like almost totally recently.